MusEYEum Online Catalogue

Don't Let Fog Blindfold You - Optifog Lenses
ARCHIVAL ITEMS
leaflet
Essilor
Europe: United Kingdom, England, Bristol, Thornbury
August 2011
paper
overall (closed): 209 mm x 99 mm

Leaflet promoting the Optifog brand of mist-free spectacle lenses. DL format printed in full colour on six sides, folded. Front panel features a photograph of a woman, her face near a steaming cup of tea, with her lens misted over and the title of the leaflet written upon the fogged surface and, beneath that, a split photograph of a pair of spectacles showing the effect of being glazed with one standard lens and one Optifog lens. Inner panels include description of the activation spraying procedure and small photographs representing the occasions on which fogging may occur. Blank space for optician's stamp on reverse.

2012.240

Gift of Glasgow Caledonian University, 2012