MusEYEum Online Catalogue

National Eye Health Week at Specsavers
ARCHIVAL ITEMS
advertisement; leaflet
Specsavers Opticians
Europe: United Kingdom
September 2018
paper
overall: 195 mm x 210 mm

Through-the-door advertisement for a retail chain of opticians, issued in conjunction with a national charitable campaign for the promotion of eye health. Square format printed in full colour on twelve pages, glue bound. Front cover features a photograph of a woman, the television personality Zoe Ball, wearing a plastic spectacle frame. Includes a promotion for The Zoe Ball Book Club on ITV and varifocal contact lenses, the importance of booking an eye test during National Eye Health Week, What can an eye test detect?, caring for young eyes (including mention of free vision check software for schools screening), home visit service, designer frames (Balmain, Tommy Hilfiger, will.i.am), varifocal lenses positioned via Digital Precision Eyecare, Hearing Aid sale (promoted by television personality Eamonn Holmes) and two vouchers on the back page.

2018.717