MusEYEum Online Catalogue

The Sights of London
ARCHIVAL ITEMS
pamphlet
Aitchison, Irvine; Dollond & Aitchison Ltd
Europe: United Kingdom, England, London
c.1928
paper
overall: 170 mm x 110 mm

Publicity pamphlet promoting the newly amalgamated business of Dollond & Aitchison Ltd. A6 format printed in dark brown on 80 pages, with soft end covers, stapled. Includes list of D&A branches in London (19) and provinces (6), reproduction of Peter Dollond trade card 1766, reproduction of portrait print of Peter Dollond FRS (described as 'Inventor of the achromatic telescope'), foreword, essay 'The Sights of London', Important Notice re National Health Insurance, tribute to James Aitchison, 'The Eye' by Irvine Aitchison..interspersed on alternate pages with... 'The Sights of London' (tourist guide) by Irvine Aitchison and 'The Care of the Eyes' by Irvine Aitchison. Centre spread features includes Map of Theatreland, fold-out Map of London, Map of the Underground Railways of London, list of Theatres, Varieties and Cinemas / Concert Halls. Also includes advertising for Dollond & Aitchison's New Form 'Zonal' or 'Toric' lenses. Feature on 'The Lens Maker's Craft', a few extracts from unsolicited testimonials, 'The Trilok' (lens mount) and its variants i.e. The Pince-nez and The Spectacles. Also 'The Correct Method of Cleaning Spectacles', 'Introducing the Latest Vogue in Eyeglasses & Spectacles', namely: Tortoiseshell or horn, Imitation Tortoiseshell ('The Windsor'), Tortoiseshell and Gold, Tortoiseshell ('The Compact'), Curl Side Spectacles, Rigid Eyeglasses (i.e. astigs), Rimless Eyeglasses (ie.. finger-piece pince-nez e.g. 'The Eesion'). Advertorial for Kryptok Fused bifocals / Kryptok Anti-Dazzle Lenses, Crookes Lenses, Reading and Magnifying Glasses (including promoting D&A's agency for Zeiss).

2014.532

Gift of Mrs Ros Gaskins, 2014