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What do you tell a woman who obviously needs bifocals but feels that wearing them is unflattering and shows her age?
ARCHIVAL ITEMS
leaflet
Vertex Optical
Europe: United Kingdom, England, East Yorkshire, Driffield
c.1971
paper
overall (closed): 215 mm x 146 mm
2016.326
ARCHIVAL ITEMS
leaflet
Vertex Optical
Europe: United Kingdom, England, East Yorkshire, Driffield
c.1971
paper
overall (closed): 215 mm x 146 mm
Leaflet promoting the new Younger Seamless Lenses ('blended' power bifocal lenses. A5 portrait format with centrally-opening front panel revealing a wider centrespread section. Includes photographs of a glum-looking male optician and female patient, opening to reveal them both made happy. Rear panel features a promotion for point of sale display material for 'the New Invisible Bifocals'.
2016.326
Gift of Mr Alan Turner-Smith on behalf of Mr Eric Wright FCOptom, 2016