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Vogue in Eyewear
ARCHIVAL ITEMS
book
The Hatton Press Ltd
Europe: United Kingdom
1956
paper
overall: 244 mm x 186 mm

One-off journal issue of 'The Optician' for Autumn 1956 intended as a fundraising publication for the Information Council of the Optical Industry, showcasing British optical goods. Printed in partial colour. Includes articles on 'The potentialities of styled spectacles', 'Reconciling visual and cosmetic requirements in frame fitting', 'Some facial factors that influence frame selection', 'The wearer's role in frame choice', 'Styling for the young ametrope', 'The significance of centration to vision and looks', 'Styling the frames for functional efficiency', 'Times...and spectacle frame styles are ever-changing' and 'The return to favour of gold-filled frames and components'. Also various trade advertisements - The Hadley Co, UK Optical Bausch & Lomb Ltd, Stigmat Ltd (Mirage frame), Pad Specs, Societe des Lunetiers, Alpha Lens Company Ltd (Phashel semi-library frame), Bullard & Jay Ltd, Maurice Garson/Pell Optical (Colormode), Norville Optical Co, Newbold & Bulford Ltd (Enbeeco eyewear, lorgnettes and Harvette folding spectacles), Lessar Brothers Ltd (cases), Optoplast Mfg Co Ltd (sides), George Rodway Ltd, Optical Laboratories Ltd, Empire Optical Works, British American Optical Co Ltd (Isophane lenses and Belledor frames), AA Prescription Service (The Congress Display Cases), Combined Optical Industries Ltd (Igard Profile), J & R Fleming Ltd, Raphael's ltd (Silver Wing supra frames), M. Wiseman & Co Ltd (The Mantor Auron frame), Newbold & Co Ltd (dispensing furniture), London Optical Company Ltd (artistic 'Unad' frames), Autoflow Engineering Ltd (Auto-edger), The Manchester Bifocal Lens Co Ltd, Nortic Optical Company Ltd (Citronette frame), Harrogate Optical Works, Alecto Optical Service (Querida frame), Welby's Finer Frames, Jennings Abbott Ltd (Jenel fashion frames), Willmotts Ltd (Avonlite case), George A. Coates & Sons Ltd (Baildon frame), the I.C.O.I., Optical Distributors (West End) Ltd (Odis frames/Lieberman & Gortz binoculars), J. H. Newbury Ltd (Wingette frames and display boxes), Maurice Garson, Fleming Brothers (Joyita frames), Sheaf Optical Works Ltd, E. Bittner Ltd (Adelyne frame), Wheway Optical Company Ltd / Stigmat Wheway Ltd (Mannequin Supra frame), Atlas Optical Co Ltd (Cuba, Java, Peru and Burma frames), M. I. Crompton Ltd (Wingette frame), H. & A. Sleep Ltd (Whetstone range), George Culver Ltd (Harman P.D. rule), Walter Jameson Ltd (5555 frame), Chadwick Optical Co Ltd, T. Aston Ltd, M&B Plastics Ltd (Rhodoid and Rhodotex sheets), Major Smith Optical Co Ltd, H. Evans (Optical) Ltd, Barre Joints (London) Ltd, Opticrafts Ltd, H. Roberts (Opticians) Ltd, West London Optical and Tool Company Ltd (pliers), Scott & Madill Ltd, Kingston Optical Co Ltd (Wendy frame), K. Blyth (Optics) Ltd, H. G. Stone, Peter Heath Optical Co, B. Barton, Victor Jay Optical Crafts Ltd, Hainault Optical Co Ltd (Ophelia frame), W. B. Howlett Ltd, S. R. Watts, Sherwin & Oliver Ltd, R. Archer & Sons Ltd (Heron supra frame and Bat saddle-bridged frame with marcasite trims).


2015.69

Gift of Mr David Randall, FCOptom, 2013



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