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The Story of Wilbur T. Mize
ARCHIVAL ITEMS
book
Kaplan, Leo; Mercier, George E.; Bausch & Lomb Optical Company
North America: USA, New York, Rochester
1957
paper; card
overall: 223 mm x 276 mm x 8 mm

Promotional book for an optical company using cartoon-style line drawings and verse to explain why different types of glasses are needed for different lifestyle activities by men, women and children. Lanscaped format printed in grey, pink and green on 48 pages, hard bound. Includes promotion for Special-Seg Bifocals, toughened lenses, Trifocals, Ray-Ban sunglasses for outdoor sport and glare protection, gold-filled vogue eyewear for evening use, plastic frames for leisure use, styled eyewear for ladies.


2019.26

Gift of 'The Optician' (editor Eric J. Crundall), 1976



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