MusEYEum Online Catalogue

Don't Let Fog Blindfold You - Optifog Lenses
ARCHIVAL ITEMS
brochure
Essilor
Europe: United Kingdom, England, Bristol, Thornbury
September 2011
paper
overall: 298 mm x 210 mm

Brochure promoting the Optifog brand of mist-free spectacle lenses. A4 portrait format printed in full colour on six sides of laminated paper, folded. Front cover features a photograph of a woman, her face near a steaming cup of tea, with her lens misted over and the title of the brochure written upon the fogged surface and, beneath that, a split photograph of a pair of spectacles showing the effect of being glazed with one standard lens and one Optifog lens. Inner pages include photographs representing the occasions on which fogging may occur, Optifog activator drops (offering one week's protection), testing results from a clinical study in 2011, advice to dispensing opticians on how to recommend the product and a comparison chart setting Optifog against Crizal Forte lenses.

2019.617

Gift of Mr Andrew Gasson FCOptom, 2011