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ARCHIVAL ITEMS
brochure
Essilor
Europe: United Kingdom, England, Bristol, Thornbury
1990s
card
overall: 296.5 mm x 209.5 mm
Brochure promoting a brand of cheaper priced ('budget-range') progressive (varifocal) spectacle lens with variable geometry. A4 format printed on four sides of card, folded. Front cover features a colour photograph montage of a crowd of spectators, a golfer and laboratory testing of spectacle lenses. Inner pages contain block graphs, an announcement that Varilux Expert is now available as a 'Transitions' photochromic option, details of the intensive marketing of the brand leading to 40% target customer awareness and an announcement that Varilux Expert is now available as an 'Ormex' lens, thinner and flatter than an equivalent Orma lens. Back page features a technical specification chart and dispensing notes.
2010.753
Gift of Mr Ronald Rabbetts, FCOptom, DCLP, 2010