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Your Next Steps to Success - Free Lens Upgrade
ARCHIVAL ITEMS
leaflet; compact disc
CIBA Vision (UK) Ltd
Europe: United Kingdom
2009
paper; alloy
overall: 295 mm x 210 mm
2009.583
ARCHIVAL ITEMS
leaflet; compact disc
CIBA Vision (UK) Ltd
Europe: United Kingdom
2009
paper; alloy
overall: 295 mm x 210 mm
Leaflet promoting a patient offer to upgrade from Focus Dailies contact lenses to either Dailies AquaComfort Plus or Air Optix Aqua contact lenses. A4 format printed in full colour on four sides of paper, folded, featuring, on the front, a close-up photograph of an eye and phootgraphs of the upgraded product packaging. Inner sides feature an explanation of the offer, reproductions of the recommended letter templates and a CD bearing the templates in electronic form. Back cover features a suggested call script for a telephone marketing campaign. Together with two A4 print-outs of the recommended letter templates.
2009.583
Gift of Mr Andrew Gasson, FCOptom, 2009