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Transitions the new generation of variable tint lenses
ARCHIVAL ITEMS
advertisement; leaflet
Transitions Optical, Inc.; Vision Express
Europe: United Kingdom
2000
paper
overall: 297 mm x 180 mm
2023.74
ARCHIVAL ITEMS
advertisement; leaflet
Transitions Optical, Inc.; Vision Express
Europe: United Kingdom
2000
paper
overall: 297 mm x 180 mm
Advertisement for 'Transitions' photochromic lenses, issued as a standalone leaflet by a chain of high-street opticians. Narrow portrait format, printed in colour. Features, on the front, photographs of three rimless spectacle with variably-tinted lenses, beneath a quote from the Chairman of Vision Express, Daniel Abittan. Reverse features two columns of explanatory text promoting the lenses on grounds of comfort, protection and style.
2023.74