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ARCHIVAL ITEMS
leaflet
Essilor
Europe: United Kingdom, England, Gloucestershire, Bristol, Thornbury
August 1986
paper
overall: 291 mm x 200 mm
Leaflet aimed at practitioners promoting the Orma Diamond brand of spectacle lenses with scratch-resistant coatings. A4 format printed in full colour on both sides of a single sheet of white paper. Front features a photograph of four lenses with a beam of light shining through one to reveal a perfect scratch-free surface and a 'Yes/No' list of product qualities for comparison with rival brands. Reverse features a photograph of the factory production line and a discussion 'How do we know that Orma Diamond lenses are reliable?' describing the company's product testing procedure.
2009.255
Gift of Mr Ron Rabbetts, 2009