MusEYEum Online Catalogue

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Essilor Transitions III
ARCHIVAL ITEMS
leaflet; letter
Essilor; Transitions Optical Inc.
Europe: United Kingdom, England, Bristol; North America: USA, Florida, Pinellas Park
April 1998
card
overall: 297 x 210 mm

Leaflet aimed at practitioners, promoting the improved Orma and Ormex Transitions range of photochromic spectacle lenses and emphasising their wide consumer appeal. A4 size, printed in full colour on four sides of glossy card, folded. Front cover features a photograph of a woman in a swimsuit seated on beach as the sun sets. Inner pages include photograph of demonstration kit. Back cover features specification table. Together with a covering letter and poster dated April 1998 announcing the introduction of Transitions III Grey (3rd generation) Transitions lens and an accompanying breakfast television advertising campaign in conjunction with the GMTV weather forecast.


2007.721

Gift of Mr Ronald Rabbetts FCOptom, DCLP, 2007



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thumbnail Transitions III grey demonstration lens
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c.1998
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