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Essilor; Transitions Optical Inc.
Europe: United Kingdom, England, Bristol; North America: USA, Florida, Pinellas Park
overall: 297 x 210 mm
Leaflet aimed at practitioners, promoting the improved Orma and Ormex Transitions range of photochromic spectacle lenses and emphasising their wide consumer appeal. A4 size, printed in full colour on four sides of glossy card, folded. Front cover features a photograph of a woman in a swimsuit seated on beach as the sun sets. Inner pages include photograph of demonstration kit. Back cover features specification table. Together with a covering letter and poster dated April 1998 announcing the introduction of Transitions III Grey (3rd generation) Transitions lens and an accompanying breakfast television advertising campaign in conjunction with the GMTV weather forecast.
Gift of Mr Ronald Rabbetts FCOptom, DCLP, 2007