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Should've Gone
ARCHIVAL ITEMS
newspaper cutting; advertisement
Specsavers Opticians; Metro
Europe: United Kingdom
2024-02-05
newsprint
overall: 368 mm x 300 mm

Full-page newspaper advertisement exploiting an optical chain's famous commercial catchphrase, to imply that a reader who can see the bottom line has good vision and is therefore already likely to have sought the services of an optometrist. Portrait format printed in green text and business logo in a thin lined border.


2024.82

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