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Our Name Promises Quality
ARCHIVAL ITEMS
pamphlet
Menrad Gruppe
Europe: Germany
Post 1998
paper
overall: 297 mm x 210 mm
2021.566
ARCHIVAL ITEMS
pamphlet
Menrad Gruppe
Europe: Germany
Post 1998
paper
overall: 297 mm x 210 mm
Pamphlet/brochure promoting the Menrad Group's ranges of eyewear including Davidoff Eyewear, Jaguar Eyewear, Joop! Eyewear, Atrio, and New Beetle Sunwear. A4 portrait format printed in colour on 31 pages wih soft end papers. stapled. Text in English. Contents include photographs of Bernhard Muller-Menrad and his three sons, eight brand benefits, photographs of manufacturing plant in Malta, Ireland,China and Germany, description of titanium and acetate frames, manufacturing processes including 'pre-fitting', the service team, point-of-sale materials, 'Eyes' Magazine, 'Eyelight Sun' interchangeable sunglass lenses.
2021.566
Gift of Mr John Dixon Salt FCOptom, 2021