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GUCCI FW18 Seasonal Showcard
VISUAL WORKS, PICTURES AND PLAQUES
promotional display
Kering Eyewear S.p.A.
Europe: Italy
June 2018
cardboard
overall: 299 mm x 210 mm x 6 mm; overall (open): 294 mm x 210 mm x 112 mm

Point-of-sale surface-standing display board promoting the 2018 Autumn/Winter collection of a brand of Italian designer sunglasses, featuring on one side, a photograph of two male models wearing the optical frame GG 0384O (colour 004-001) and the sunglass frame GG 0382S (colour 005) sitting as if at a press conference at a table with microphones and with a curtained background and, on the other side, two female models shown in a similar setting, wearing the optical frame GG0420O (colour 004) and the sunglass frame GG0418S (colour 002), the whole appearance being distinctly retro, reminiscent of the 1960s. A4 portrait showcard tent format, printed in colour on both sides of white cardboard.


2019.112

Gift of Howard Harris Opticians, 2019



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