Objects
The Shur-On Standard Chronicle Vol.3 No. 9
ARCHIVAL ITEMS
magazine
Shur-on Standard Optical Company Inc
North America: USA, New York, Geneva
September 1929
paper
overall: 257 mm x 184 mm
2005.729
ARCHIVAL ITEMS
magazine
Shur-on Standard Optical Company Inc
North America: USA, New York, Geneva
September 1929
paper
overall: 257 mm x 184 mm
In-house magazine for an optical company. B4 portrait format, printed in black and orange on 32 pages, with soft end covers, stapled and holepunched. Front cover features an art-deco design with leaves. Inside features include '43 selected styles in frames, mountings and cases for Fall of 1929, (includes shur-on Toric straps, Roncrest bridge, Pearltex pads, Twintex ends, snake grain cases, monogram cases), 3-Way Interlocking Merchandising Plan, building up consumer demand through the sight media / voice media (aided by a Style Book) / mail media. Also a promotion for the Genothalmic Forum (newsletter for users of Genothalmic instruments), Roncrest spectacle frame.
2005.729