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Now Hydron can turn brown eyes blue
ARCHIVAL ITEMS
leaflet
Hydron Europe Ltd
Europe: United Kingdom, England, Surrey, Camberley
Mid 1980s
paper
overall: 297 mm x 207 mm

Early example of consumer advertising leaflet, aimed at patients. A4 portrait format printed in colour on four sides of white paper, folded, with glossy finish. Front cover features a photograph of a woman with very bright blue eyes, wearing a silvery white dress and matching earrings. Inner sides feature information on Hydron Soft Colours and Hydron Soft Tints contact lenses intended as a 'beauty accessory' including market research findings.


2015.606

Gift of Mr Gordon Jones, 2015



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