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ARCHIVAL ITEMS
catalogue
Polaroid Eyewear; Norville Group
Europe: United Kingdom, Scotland, Dumbarton
2012
paper
overall: 299 mm x 240 mm x 5 mm
Catalogue for a range of designer sunglasses, celebrating the wider brand's 75th anniversary. Larger than A4 format printed in full colour on 72 pages with stiff end covers. Includes historical timeline 1929-2012 with details of brand collaborations, also details of the 'Seventy-Five' anniversary frame, how polarised lenses reduce glare, UltraSight lenses, point of sale merchandisers, Premium Womens Collection (p.12), Premium Mens Collection (p.28), a promotion for the Sightsavers charity (p.39), Kids collection (p.40), 'Best under the sun' heritage collection (p.48), the 'Seventy-Five' aviator (p.57), Sports Collection (p.58), Suncovers Collection - over spectacles (p.64) and Polaroid premium 3D glasses (p.68).
2013.691