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leaflet; advertisement
Ocular Sciences Ltd
Europe: United Kingdom, England, Hampshire, Romsey
July 1999
paper
overall: 279 x 215 mm
Leaflet aimed at practitioners, promoting direct sales to practices and criticising alternative distribution methods that rely on consumer advertising. Includes promotion of the OSI 55 soft contact lens and includes customer preference survey results setting OSI 55 against Acuvue. A4 format printed in full colour on four sides, folded. Front cover features a photograph of an All-American mother in upswept spectacles and pearl necklace, adopting a ''told-you-so' expression, above an old fashioned 1960s/70s television set.
2008.270
Gift of Mr Andrew Gasson, FCOptom, 2008