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ARCHIVAL ITEMS
brochure; advertisement
CIBA Vision (UK) Ltd
Europe: United Kingdom
2009
paper
overall: 297 mm x 209 mm
Promotional brochure ('Sales Aid') aimed at practitioners to promote the supply of contact lenses to the teenaged market. A4 format printed in full colour on four sides of stiff paper, folded. Front cover features a photograph of a part-obscured young couple sitting next to each other on a flight of steps with, between them, the company's 'eyecon' figures embracing. Includes a particular promotion for CIBA Vision Dailies AquaComfort Plus contact lenses and, on the back cover, a photograph showing an ideal shop window display for the 'See more with contact lenses' promotion.
2009.616/2
Gift of Mr Andrew Gasson, FCOptom, 2009