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Supporting the Teen Opportunity
ARCHIVAL ITEMS
brochure; advertisement
CIBA Vision (UK) Ltd
Europe: United Kingdom
2009
paper
overall: 297 mm x 209 mm
2009.616/3
ARCHIVAL ITEMS
brochure; advertisement
CIBA Vision (UK) Ltd
Europe: United Kingdom
2009
paper
overall: 297 mm x 209 mm
Promotional brochure ('Campaign presenter') aimed at practitioners to promote the supply of contact lenses to the teenaged market and introducing the 'See more with contact lenses' promotion. A4 format printed in full colour on four sides of stiff paper, folded. Front cover features a photograph of a part-obscured young couple sitting next to each other on cinema seats with, between them, the company's 'eyecon' figures embracing. Includes a particular promotion for CIBA Vision Dailies AquaComfort Plus contact lenses and, on the inside back cover, a photograph showing an ideal shop window display for the 'See more with contact lenses' promotion. Application form on outer back cover.
2009.616/3
Gift of Mr Andrew Gasson, FCOptom, 2009