MusEYEum Online Catalogue

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An Introduction to Contact Lenses
Alcon Laboratories (UK) Ltd
Europe: United Kingdom, England, Hertfordshire, Hemel Hempstead
card; paper
overall: 210 x 210 mm

Brochure aimed at patients promoting the concept of contact lenses. Square format printed in full colour on fourteen pages, stapled with soft card covers. Front cover features a close-up of a woman's face with heavy eye make-up. Inner pages include photographs of active skiers, an attractive young woman wearing contact lenses, a biophysical eye examination using an Alcon instrument, a woman applying eye shadow and the product packaging. Includes information on the different types of contact lens, the need for professional advice, the ins and outs of wearing soft lenses, make-up, hygiene (including acanthamoeba keratitis), lens care (including a promotion of daily care with Opti-Free Express Solution, SupraClens Solution and Opti-Free Rewetting Drops) and a prize draw with reply-paid postcard.


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