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ARCHIVAL ITEMS
catalogue; order form; envelope
J. B. Fashions
Europe: United Kingdom, England, Middlesex, Harrow Weald
April 1987
paper
overall: 297 mm x 210 mm
Catalogue of spectacle frames offered by a supplier including exclusive ranges - Revel, Dimensions, Pana'che and Pana'che GO, Da Vinci, Sover, plus products manufactured by various companies. Also display units and cases, chains and cords, magnifiers, COIL hi-power vision aids. Front cover features a colour photograph of a woman wearing the 'Norina' spectacle frame from the Da Vinci, Roma range by Revel. Back cover features a colour photograph of a manwearing a Pana'che Virgo frame from the Occhialeria Italiano range by Revel. Includes full-page adevertisements for Dimensions Paris, Hydron solutions (including Soulsal), Varilux (Essilor), LensShine spray, BPI dye (Brain Power International Ltd), Total (Allergan), Varivue varifocal lenses (UKP), Clerz eye drops (CooperVision), Printed in full colour. Together with a separate A5 order form dated April 1987, and containing special offers for Optrafair 1987, a separate DL-format order form for Revel chains and cords, a covering letter on cream-coloured paper, from Brian Lever, inviting customers to Optrafair 1987 and a further letter announcing the extension of their 'all-in' prices across all frame ranges, referencing thr FMO/OIC campaign 'A New Dawn for Optics'. Also a reply-paid brown envelope.
2022.109
Bequest of Mr D. W. A. Mitchell FCOptom, 2007