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Our answers to your questions on customised progressive lenses
ARCHIVAL ITEMS
brochure; display stand
Zeiss
Europe: United Kingdom
2000
card; cardboard; metal
overall: 214 mm x 210 mm

Point of sale desktop display stand, comprising a flip-over set of information sheets describing the principle behind progressive lenses, a guide to measuring the distance between your eyes and assessing the area of the lens you look through, tilt, personal reading distance and back vertex distance, plus a promotion for Gradal Individual brand customised progressive lenses. Square format printed in colour on card, spiral-bound with a white metal spine at the top.


2018.1002

Gift of Mr Brian Mitchell, 2010



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