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American Optical Vision Vol.16 No. 1
American Optical Company
North America: USA, Massachusetts, Southbridge
March 1931
overall: 267 mm x 198 mm

In-house magazine for an optical company. A4 portrait format, printed in colour on 16 pages, with soft end covers, stapled. Front cover features a black and white drawing of a bespectacled young woman, wearing a Ful-Vue frame, beside the caption '...Now People Compliment Her on Her Glasses'. Inside features include AO products made in the British Empire (AO Co of Canada Ltd), experiments by optometrist Dr G. H. Aronsfeld of Houston into glare-reducing lenses against automobile headlights, article about overstocking, article about psychology, Ful-Vue (advertising double page spread), new pliers and pilot tools for adjusting Ful-Vue frames, AO Phorometer (no.s 560, 561, 562, 564), feature on optometrist Dr L.A. Baugh as a big game hunter, promotion of zylonite frames as like 'slippers' to change into, rimless gold and GF frames, 'aluminette' case, Cruxite lenses against glare, Cortland white gold or pink gold frame.


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