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American Optical Vision Vol.15 No. 4
American Optical Company
North America: USA, Massachusetts, Southbridge
March 1930
overall: 267 mm x 198 mm

In-house magazine for an optical company. A4 portrait format, printed in colour on 20 pages, with soft end covers, stapled and holepunched. Front cover features a Norman Rockwell colour drawing of two bespectacled men playing cards over the caption 'Your eyesight controls your great decisions!' (taken from an advertisement for Tillyer lenses). Inside features include AO Lenses (photo of Lensdale factory), lighting campaign, sight-testing of motorists in Massachusetts, the AO Ophthalmic Unit, the lens measure, AO Gold Filled (Cortland Flexmoor), Finest Quality... for nearly a century (double-page corporate spread), Let your mirror help you build your practice (article about facial expression), AO zylonite frames, feature on aviation pioneers Nick Mamer and Art Walker and their Calobar flight goggles,striped aluminium cases/basket-weave cases, newspaper advertising by M. H. Harris of New York, shop machinery, solid gold. finger-piece fits-u with Bilt-In bearings, Windsor frames.


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