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American Optical Vision Vol.16 No. 2
American Optical Company
North America: USA, Massachusetts, Southbridge
April 1931
overall: 267 mm x 198 mm

In-house magazine for an optical company. A4 portrait format, printed in colour on 20 pages, with soft end covers, stapled. Front cover features a black and white photograph of a bespectacled man, wearing a Ful-Vue Senior frame, beside the caption 'An important new Ful-Vue style arrives'. Inside features include AO pink gold, launch of Ful-Vue Senior frame for men, atmospheric lighting in the office, article about steps to efficiency, new M. H. Harris store in NYC, Women respond to Ful-Vue, The Ful-Vue Senior (advertising double page spread), AO Windsors, poem, zylonite frames with interchangeable components, AO cases, Transport goggles window displays, plant machinery, new child's frame - the AO Junior, AO Ophthalmic Chair and Unit, AO Ophthalmic Lenses.


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