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Amoptico Vol 3 No VII
American Optical Company
North America: USA, Massachusetts, Southbridge
October 1914
overall: 267 mm x 207 mm

Promotional trade magazine for a major American optical manufacturing company. Printed on 24 pages, stapled, with a soft illustrated covers. Front cover features an announcement that 'The war crisis in this country is over' above a photograph of the AO factory. Rear cover features a promotion for gold-filled stock backed up with the image and testimony of George W. Day. Inner contents include: The AOCo Uni-Bifo (Luxe) Onepiece Bifocal, 'Where your advertising comes from' (article on the company press), newest improved drill No M91, fine quality cases window display, the LokScru outfit, M2 Optician's bench, 'Humor and your business card', 'Varsity' spectacle No 4268, new bench for the M21 surface grinding machine, new bevelled link chain No 364 with hairpin option, new Zyloware comfort temples, 'Fits-U in Pagoda land (i.e. Japanese exports), article on the accounting department/payroll, Saniglass Eye Protector, Folding Varsity No 2712, 'Helping the dealer' (examples of advertising showcards), 'Your part in the December advertising campaign', life-size model display busts.


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