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The Look
ARCHIVAL ITEMS
magazine
CIBA Vision (UK) Ltd
Europe: United Kingdom, England, Hampshire, Southampton
2009
paper
overall: 220 mm x 155 mm

Promotional magazine aimed at teenaged patients to encourage them to consider contact lenses. A5 format printed in full colour on 16 pages, stapled. Front features a photograph of a part-obscured young couple sitting next to each other on a night-club barrier with, between them, the company's 'eyecon' figures dancing. Includes a particular promotion for CIBA Vision Dailies AquaComfort Plus contact lenses, a celebrity identification quiz, information about eye tests, preview of films due at the cinema in Summer 2009, guide to possible gap year destinations.


2009.616/6

Gift of Mr Andrew Gasson, FCOptom, 2009



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