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Esztetika Optika Divat (Medicine, Optics, Fashion)
ARCHIVAL ITEMS
magazine cutting
Nyerges, Agnes
Europe: Hungary
1964
paper
overall: 334 mm x 255 mm

Three-page magazine feature on optics and fashion. Printed in black and white, illustrated with photographs including a series of small portraits of famous people in Hungary wearing spectacles. Hungarian-language text. Heading: 'Szemuveggel a szemuvegrol' (Loosely: Spectacle on spectacles) and sections on: 'Tévhitek a szemromlásról' (Myths about eyestrain), 'ki-ki a saját szemével' (Out with your own eyes), 'életkor a szemüvegben' (age in the glasses), 'a szemüvegesek száma nö' (the number of glasses is increasing), 'mi kell a jó szemüveghez?' (What about good glasses?), 'panaszok a pulton innen' (Complaints from the counter), '...és a pulton túl' (...and over the counter), 'Bacontöl az aranydiplomáig' (From [Roger] Bacon to Golden Diploma), 'Napszemüveg - Nap Nélkül' (Sunglasses without sun). Includes also illustrations of spectacles as the solution to bad eyes, a sunglasses retail campaign, a woman looking in a dispensing mirror, a contact lens on the end of a finger and reading in bed without falling asleep.


2017.789/3/7

The Tim Bowden Archive, Gift of Mrs Elisabeth Bowden, 2017



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