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Her Vision Will Change. Her Experience Won't.
advertisement; magazine cutting
Johnson & Johnson Medical Ltd; Optometry Today
Europe: United Kingdom
January 2016
overall: 296 mm x 209.5 mm

Advertisement aimed at practitioners, comprising a page from an optical journal, promoting the 'new' range of 1-Day Acuvue Moist Multifocal contact lenses. Features a series of four head and shoulders photographs of a woman ageing from 39 to 55; also a photograph of the product packaging and a diagram comparing pupil sizes varying by age and refractive power. A4 portrait format, printed in full colour.


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