Objects

Eyeland House - Introducing Europe's first complete optical department store
ARCHIVAL ITEMS
leaflet
Dollond & Aitchison
Europe: United Kingdom, England, Birmingham, Yardley
Early 1980s
paper
overall: 210 x 99 mm

Promotional leaflet printed in full colour with text, map and photographs of the Eyeland optical department store at Yardley. Includes images of the eye examination, training in handling contact lenses and the use of videotape playback for customers to see how they look in frames. Also a list of 13 aspects to the eye examination and 11 points about dispensing spectacles.


2005.241

Gift of Mr Philip Freeman FCOptom, 2005



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